Marketing books free download pdf4/8/2023 ![]() ![]() ![]() Understanding Consumer Behavior: Consumer Behavior, Different Types of Buying Motives, Different Buying Roles, Developing 7 O’s Framework for Understanding Consumer Behavior, Classification of Buying Behavior, Consumer’s Decision Process, Factors Influencing Consumer Behavior, Business Market versus Consumer Markets. Marketing Environment: Impact on the Strategic Planning Process: Competitive Environment – External, Environmental Scanning. ![]() Marketing Concepts, Customer Value and Satisfaction: Customer Value – Classification, Characteristics, Customer Satisfaction, Customer Delight, Monitoring and Measuring Customer Satisfaction, Delivering Customer Value, Value Chain. Understanding the Marketing Process: Marketing Mix: Differentiation among Few Concepts, Marketing as an Exchange Process, Marketing Management Process, Marketing Mix, Extended Mix for Services, Developing Marketing Orientation. Introduction to Marketing: Definition of Marketing and Market, Marketing Concepts, A Historical Perspective, Comparison of Marketing Orientation with other Orientations. ![]()
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